National Search Services is looking for a Paid Search Marketing Manager located in the Celebration area. This is a 12-month contract.

Location and Pay Range:

• 220 Celebration Pl
  Celebration, Florida 34747
  United States
• $45-$53/hr

Description:

• Responsible for the tactical campaign execution, analysis and reporting of the paid search engine and auction media marketing strategy for some of the most recognizable brands in the world.
• This role is an expert in Google Adwords and Bing Ads while also having solid working knowledge of Yahoo! Gemini, Youtube, Facebook and Twitter advertising. This role reports to the Customer Engagement Manager III – Paid Search.
• Perform daily campaign management of multiple large scale Paid Search (PPC) and Auction Media campaigns which include: campaign launches, budget management, bid management, analytic tracking and reporting, multivariate testing and participation in beta program testing.
• Employ excellent working knowledge of search engine marketing and streaming video media to drive strong traffic and conversion results from proposed strategies and be able to obtain valuable insight for communication to key marketing partners.
• Demonstrate strong data analytics acumen by leading the execution, analysis and presentation of data for ad copy, landing page and beta testing initiatives with the ability to derive conclusions and actionable next steps from results.
• Manage bid rule strategy and optimization efforts at the campaign, ad group and keyword levels to drive account performance.
• Manage daily budget tracking process to make sure monthly spending levels are on pace.
• Utilize team task management system to manage and execute assignments as well as possess the ability to prioritize assignments based on urgency and importance.
• Create detailed keyword and ad copy proposals for new campaigns or accounts based on objectives provided by Digital Media Planning Manager and key marketing partners.

Requirements:

• Four-year degree in Marketing, Finance, Information S.
• 3-4 years executing search engine marketing for a high-volume consumer website.
• Must have an excellent working knowledge of paid search (PPC) marketing and possess a solid understanding of streaming video tactics.
• Bid management experience with a focus on creating and implementing automated rules.
• Strong data and statistical analysis experience and possess the ability to interpret results into actionable items.
• Must have excellent knowledge in the following search engine interfaces and tools: Google Adwords, Google Adwords Editor, Bing Ads, Bing Ads Editor.
• Strong working knowledge with a major web analytics vendor such as Adobe Analytics.
• Excellent presentation and verbal and written communication skills with experience in presenting to senior leadership.
• High proficiency with Microsoft Excel and PowerPoint.

WE ARE AN EQUAL OPPORTUNITY EMPLOYER. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.